The importance of influencers to brands has become at the forefront of many marketing strategies and in 2019 your followers won’t determine a brands decision on if your the right fit for the company. The approach from your social media channel to communication and values will help uncover if you’re the right fit for a brand.
What should I consider when setting a value for my work?
When setting a value for your work, it’s important not to overvalue or undervalue yourself. Carefully consider your experience, quality of work, follower count, quality of followers, industry or niche, and content engagement. If you have a high follower count, but low (authentic) engagement, brands often take this into consideration when determining their ROI.If you’re unsure of how to value your work monetarily, it’s important to research industry rate standards.
The average cost based on follower count and engagement was £202 per post, the amount was dependent on different factors. Micro-influencers with fewer than 1,000 followers get an average of £62 per post. Influencers who have a follower count with over 100,000 was able to receive on average £570 per post.
Looking further into bloggers and how much then can earn per sponsored blog post with a total monthly impression of 500,00 + it could be anywhere over £3,750. Rivalling this is video posts and if you have a subscriber following over 500,000 you get in between £2,250 to £3,750.
It’s important to note that all suggested fees listed above are based solely on follower counts. When determining your own fees, do consider your engagement level, experience, and quality of content along with the size of your following.
The outcome brands want to achieve when it comes to the response of an influencer’s audience often desire a number of outcomes that derive from an influencer collaboration.
The brand could be looking at any of the following:
- Brand awareness metrics; how people talk about the brand and the frequency they do this
- Engagement rate (likes, shares, comments)
- Increase in social followers
- Increase in direct sales (conversions and revenues generated)
- Increase in app downloads
- Increase in website traffic
As an influencer, does your content engagement demonstrate trackable conversions? Can the brand follow the conversations that lead to some type of conversion?
Why aren’t brands accepting my offers?
If you continue to have brands not accept your offers, it may be an indication that your profile is not descriptive enough. It’s important to also examine your tone of voice (used in your profile), visual aesthetic across your platforms, and the ROI that you provide brands.
Use descriptive terms that highlight the strengths you bring to the table.
- (Name of blog) is a rapidly growing fitness and lifestyle blog focused on a body positive and anti-dieting way of life.
- As a former blogger ambassador for (name of brand) in 2017, I helped to increase website traffic by 30%.
- My video (name of of video) produced for (name of brand) was viewed over 150k times and brought over 30 new customers.
- Our Google Analytic demographics shows that our audience is socially conscious, adventurous, and appreciates content with a cultural and sustainable tourism approach.
- We operate across three main social media platforms (Twitter, Facebook, and Instagram). Within the last 3 months, we have seen a 250% increase in our Twitter and Instagram engagement (link to an example if possible).
When looking at areas like tone of voice and visual aesthetics, you should ask yourself if your content could easily be an extension of the brand, and if their brand ethos could be an extension of yours.
Review these areas, make adjustments, and in many cases edit your profile and potentially add a new profile image. Make sure your edited profile has an attractive tone of voice, and doesn’t come across dry or stiff.
Lastly, reference several (no more than two or three) examples of previous campaigns you’ve successfully completed. In the case you haven’t worked with previous brands, lead with your experience thus far, and your approach to content creation.
In the case that you’re still not receiving profile submissions, it may be helpful to have a second party review your brief. Have someone on your team look at your copy, and ask for constructive feedback. Feel free to get in touch with getchr if you’re really struggling in this area and we’ll be happy to offer some additional feedback.
Is there such a thing as too many sponsored posts?
Influencer marketing is so effective because of the trust a follower puts in said influencer. It’s likely that you can influence purchasing decisions based on the trust you’ve built with your following. However, this trust should not be exploited by constantly putting sponsored content in front of your audience.
Seek meaningful and authentic connections through creating content that is not sponsored and doesn’t contain any sales objectives. For every two sponsored posts, make sure to have one or two non-sponsored posts published. This way, your audience continues to view you as a real person, and not a marketer focused on promoting other brands.
What disclosures do I need to place within my content and on social media?
Disclosing the nature of your relationship with your brand is not only important, it is required by law.
- Influencers must disclose their endorsement relationships with a business whenever any type of material connection with that brand exists. A material connection can include everything from being paid, receiving a gift, receiving a product or experience in exchange for a shout-out, or having a familial relationship with the business.
- Disclosure must be clear, at the beginning of captions, and not hidden within copy or hashtags. The ASA has approved the #Ad and #sponsorship hashtags. Again, these hashtags should be used at the start of the caption.
See the ASA’s guidelines for content disclosure.
Influencers can now use built-in disclosure tools for top social platforms. Facebook, Instagram and YouTube now provide tools to help creators comply with disclosure rules.
- Instagram: When posting a new photo or video, go under the advanced settings tab, and enable the “Paid Partnership with [business partner]” feature.
- Facebook: When sharing from your Facebook page, you must first request access to the branded content tool feature here. Depending on the post type, you can tag branded content. See Facebook’s FAQ’s on this feature here
- YouTube: Creators can now add an optional text disclosure statement to any video campaign. First, click the edit button for the video asset that requires a content disclosure. On the info and settings tab, click advanced settings below the video. Look for the content declaration section at the bottom right and check the box if the video contains a paid promotion.